If you want to build great products that your end users will love, collecting feedback early and often is a key step in this process. You also want to ensure that you are not just collecting feedback from the end-users but also from stakeholders within your organization. No matter if it is Charly from Marketing or Cindy from Finance, everyone’s feedback plays a vital role in building the best version of your product or software.
An unwavering and fierce commitment to not just gathering the feedback but collecting, organizing, and sharing the feedback plays a vital role in pushing your product and business forward. Feedback collection in software projects is more than bug reporting. You want to collect experiences and feelings that the users have with your software. The people side of end-user feedback helps you to shape the customer experience of your digital product. Based on a Walker study, 86% of buyers are willing to pay more for a great customer experience.